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Sahara India Pariwar

The Sahara India Pariwar has, over the years, emerged as colossal, multi-product, multi-service business conglomerate, with assets worth Rs 32,000 crores, enjoying a stronghold in several fields including Aviation, Para Banking, Housing, Infrastructure and Tourism, Media and Entertainment, Consumer Products, Public Deposit Mobilisation and Satellite TV Channel.

Core Values
  Emotion
  Emotion is in Performance of genuine duties towards the loved ones primarily in their benefit, from their point of view. Emotion is they key that generates the required energy and enthusiasm for desired quality performance.
  Discipline
  The enthusiastic obedience of laws and orders, which are given by the rightful authority.
  Duty
  The enthusiastic obedience of laws and orders, which are given by our Conscience.
  No Discrimination
  Never should we discriminate in any of our actions, reactions, attitudes, decisions, conclusions, in any of our expressions while caring for the six healths of other human beings, namely physical, material, mental, emotional, social and professional healths.
  Quality
  Results from honouring Rules, Regulations, Commitments, Values, Fairness and Performance of Duties by honestly balancing one's own and others' reasonable point of view in the matters of material and emotional aspects.
  Give Respect
  To definitely make others feel important and respected by giving sincere regard to others' feelings, reasonable wishes and thoughts with an open and receptive mind and warmth.
  Self-respect
  To develop a sense of respect for oneself in others' mind i.e. to generate genuine and warm feelings for oneself among others on a continuous basis.
  Truth
  Means total transparency in action, reaction, attitude and all other expressions and the conviction to follow the right course.
  Collective Materialism
  Means to progress and prosper together for collective sharing and caring and not individually or for a select group.
  Religion
  There is a religion higher than religion itself—Nationality. We may practise our religions in the confines of our homes, but outside, we should be Indians and only Indians. 'Bharatiyata' or Nationalism thus becomes our supreme religion.
  Absolute Honesty
  People generally manipulate and deceive for achieving their unreasonable desires and greed if others do not or cannot see, hear or understand. But we firmly believe that our mind inside knows the truth and we should be absolutely honest to our mind inside and accordingly our actions, reactions, directions, decisions and all our expressions should be present in all human dealings.